In our final chapter, we summarise the main points of the book, from why we should innovate through to how to bring Agile Innovation into the organisation with a vision of zero failure of launched products.
The impact of the Covid-19 pandemic has made Agile Innovation a must, as consumers themselves become more agile in their tastes and needs. Here’s our final paragraph:
As the business world tries to make sense of what has happened in 2020, both of us feel that we’re witnessing five to ten years of change in just a few months. The crutch of yesterday’s ‘this is how we’ve always done it, and these are the costs of doing it the way we’ve always done it’ has gone, with a need now to discover what the ‘new’ normal is. As businesses retrench and begin to look forwards at a radically changed landscape, the need to innovate successfully feels more relevant than ever before. A planet full of nervous, uncertain consumers means that consumer attitudes are shifting every week, so innovation needs to be done at a higher pace, with consumers at the front and centre of development all the way through the process, not just with a glancing view at the start.