Have a look at Chapter 5
We talk about the differences between a Push effect and a Pull effect when it comes to innovation and gives examples of businesses that sit in each camp.
We examine the network effects of a Pull dynamic that stems from Agile Innovation and what implications that has.
We give some examples of how successful innovation affects the culture and working environments for companies and their employees.
- Embracing an Agile Innovation approach in an organisation will result in a different look and feel within the current organisation.
- Innovation moves from ‘push’, where the organisation has to reach out to customers, persuading them to take the product, always looking for extra distribution space; to ‘pull’, where customers are actively looking for your innovation to help them grow, knocking down barriers for your organisation to have more distribution and promotional space.
- There are professional and personal benefits to an Agile approach, which when all combined within the organisation means more happy and productive teams and easier recruitment of better candidates.
Let’s see what’s in Chapter 7