Agile Innovation seeks to keep the “what” of innovation, but simply change the “how” we innovate. We seek to change our mindset of innovation.
Agile Innovation works by focussing on the needs of consumers and proving consumers want the innovation and are willing to pay for the innovation.
Agile Innovation is about efficiency. By only innovating products or features consumers have expressly said they want over the existing products or features. Agile Innovation can be about developing products with fewer features than currently offered, as those additional and redundant features are confusing or simply undesirable to consumers.
Agile Innovation is about being rigourous in the pursuit of consumer truth and also humble in not assuming what or how consumers behave.
- To bring Agile Innovation into your organisation, be prepared to change the entire organisation’s mindset to innovation. Be prepared to have continuous product testing with consumers. Be prepared to focus teams on eliminating failure through a granular understanding of what works and what doesn’t work.
- Be prepared to do it with the rigour that transforms your business from HiPPO based subjective criteria to an evidence-based approach. And be prepared to have a pace of development that differs significantly from where you are now.
- Agile seeks to verify the consumers’ ‘Moments of Truth’ earlier on in the product development cycle in a much more thorough manner and at a significantly reduced investment.
- Build–measure–learn is the key principle taken from the Lean Startup methodology that we have applied to Agile Innovation. A continuous quest for learning should be the backbone of Agile Innovation.
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