We introduce the concept of an Agile Lab (a virtual idea, not necessarily a physical space), discuss what it is, and outline what we’re trying to achieve by setting one up. We look at the people required to run a lab and the necessary tools to operate it (testing, validation, prototyping, etc.). As products are developing, we look at the four principal phases in which products go through an Agile Lab.
We talk about the investment in an Adoption Curve Innovation Portfolio that will drive long term sustainable success.
- Theories can play a crucial role in giving direction and momentum to ideation and, ultimately, innovation.
- Consistent testing methodologies play an important role in the Agile lab.
- Key approaches for an Agile Innovation lab are Ideation, Validation, Optimisation, and Evolution.
- Key techniques to master for an Agile Innovation lab are benchmarking, AB Testing, Price Testing, Brand Development, and Launch plans.
- The Adoption Curve Portfolio is a compelling way for businesses to begin to build long-term innovation success.
Find out more about Chapter 9